AvalonKing maintained their crucial email revenue stream with fewer resources—and actually grew it.
15%
Attributed Revenue Increase
$3000+
Labor Cost Savings
3-4x
Weekly Campaigns Created
About
AvalonKing makes premium ceramic coatings for cars. Their products help people protect their vehicles' paint and keep them looking showroom-new, with professional-grade protection that's easy for anyone to apply.
Challenge
Before using Ripple, AvalonKing had a team member dedicated to email marketing. When they had to downsize, they lost the person who handled all their emails—a big problem since email generated over 20% of their revenue. With their busy Q4 season approaching, founder Danny was stuck: how could they keep sending 3-4 emails per week without their email specialist?
To solve this problem, AvalonKing took a practical approach with Ripple that let Danny handle emails himself.
Step 1: Take control quickly
With Q4 looming, Danny needed to create professional emails himself, despite having zero experience running email campaigns.
Step 2: Keep it simple
AvalonKing used Ripple's straightforward platform to build emails without needing technical skills, making it manageable for a time-strapped founder.
Step 3: Stick to the schedule
Despite losing their email person, Ripple helped AvalonKing maintain their crucial 3-4 emails per week during their busiest sales season.
Step 4: Focus on what works
Danny used analytics in Klaviyo to see which emails drove sales and focus his limited time on creating campaigns that actually converted.
Step 5: Leverage the Ripple team
Danny tapped into the Ripple team for advice, strategy and hands-on implementation help when needed, getting expert guidance without having to hire a full-time specialist.
"It's a great product, and I really appreciate the team taking the time to walk through the product. And not only that, but also to give some strategy, implementation, and advice. Kudos!"
Danny Neess
Co-Founder & CEO at AvalonKing
More Revenue
Campaign Attributed Revenue increased by 15%, adding almost six figures in the 7 months since they onboarded with Ripple.
Lower Costs
Danny handled email marketing himself, eliminating the need to immediately hire a replacement.
Consistent Communication
Kept up their 3-4 weekly emails despite having fewer people, maintaining customer engagement.
Founder in Control
Gave Danny direct control over a key revenue channel, allowing faster decisions and more flexibility.
