How AvalonKing kept email marketing alive during downsizing

How AvalonKing kept email marketing alive during downsizing

How AvalonKing kept email marketing alive during downsizing

AvalonKing maintained their crucial email revenue stream with fewer resources—and actually grew it.

15%

Attributed Revenue Increase

$3000+

Labor Cost Savings

3-4x

Weekly Campaigns Created

About

AvalonKing makes premium ceramic coatings for cars. Their products help people protect their vehicles' paint and keep them looking showroom-new, with professional-grade protection that's easy for anyone to apply.

Challenge

Before using Ripple, AvalonKing had a team member dedicated to email marketing. When they had to downsize, they lost the person who handled all their emails—a big problem since email generated over 20% of their revenue. With their busy Q4 season approaching, founder Danny was stuck: how could they keep sending 3-4 emails per week without their email specialist?

Strategy

Strategy

Strategy

To solve this problem, AvalonKing took a practical approach with Ripple that let Danny handle emails himself.

Step 1: Take control quickly

With Q4 looming, Danny needed to create professional emails himself, despite having zero experience running email campaigns.

Step 2: Keep it simple

AvalonKing used Ripple's straightforward platform to build emails without needing technical skills, making it manageable for a time-strapped founder.

Step 3: Stick to the schedule

Despite losing their email person, Ripple helped AvalonKing maintain their crucial 3-4 emails per week during their busiest sales season.

Step 4: Focus on what works

Danny used analytics in Klaviyo to see which emails drove sales and focus his limited time on creating campaigns that actually converted.

Step 5: Leverage the Ripple team

Danny tapped into the Ripple team for advice, strategy and hands-on implementation help when needed, getting expert guidance without having to hire a full-time specialist.

"It's a great product, and I really appreciate the team taking the time to walk through the product. And not only that, but also to give some strategy, implementation, and advice. Kudos!"

Danny Neess

Co-Founder & CEO at AvalonKing

Results

Results

Results

More Revenue

Campaign Attributed Revenue increased by 15%, adding almost six figures in the 7 months since they onboarded with Ripple.

Lower Costs

Danny handled email marketing himself, eliminating the need to immediately hire a replacement.

Consistent Communication

Kept up their 3-4 weekly emails despite having fewer people, maintaining customer engagement.

Founder in Control

Gave Danny direct control over a key revenue channel, allowing faster decisions and more flexibility.

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© Ripple 2024

Design beautiful marketing emails in minutes. No design skills required.

© Ripple 2024

Design beautiful marketing emails in minutes. No design skills required.

© Ripple 2024

Design beautiful marketing emails in minutes. No design skills required.

© Ripple 2024

Design beautiful marketing emails in minutes. No design skills required.

© Ripple 2024