After investing in a professional rebrand, Graymatter used Ripple to create high-quality campaigns that honored their new look.
21.6%
Increase in Click Rate
18.2%
Increase in AOV
258%
Increase in Conversion Value
About
Graymatter provides premium supplements designed to optimize brain function and cognitive performance. Their products help health-conscious consumers enhance mental clarity, focus, and overall brain health with science-backed formulations.
Challenge
After completing a comprehensive brand refresh with a talented design agency (Nudge Studio), Graymatter faced a common dilemma. They had invested in beautiful new website designs and email flows but couldn't justify the high ongoing costs of having an agency create their regular email campaigns. As a small operation with founder Jim Phillips at the helm, they needed a solution that would allow them to maintain their premium brand aesthetic without the premium price tag of agency-created campaigns.
To maintain their high-end look while keeping costs manageable, Graymatter implemented a strategic approach with Ripple.
Step 1: Integrate new brand assets
Graymatter used Ripple's native Shopify integration to pull in all their newly designed web assets, ensuring consistency between their site and emails.
Step 2: Customize brand elements
They uploaded their custom fonts to Ripple, which unlike many email platforms, supports fully custom typography. They also updated their color palette to match their new brand guidelines.
Step 3: Leverage industry-specific templates
The team utilized components from Ripple's template library, specifically those from other premium supplement brands like Athletic Greens, adapting them to fit their new aesthetic.
Step 4: Create campaigns independently
With their brand assets in place, Jim was able to quickly build on-brand campaigns without agency support.
Step 5: Leverage the Ripple team
When needed, Graymatter tapped into the Ripple team for advice and implementation help, getting expert guidance without hiring a full-time specialist.
I am a solo operator so I'm always on the pulse of software to increase my output. Ripple makes it super easy to create email campaigns in Klaviyo with just a few minutes. This saves me a ton of time and honestly the emails are better than I'd make myself.
Jim Phillips
Co-founder at Graymatter
Dramatic Performance Improvements
Since implementing their new brand and using Ripple for campaigns, Graymatter saw a 258.2% increase in conversion value, and a 21% increase in CTR.
Significant Cost Savings
At $50/month for Ripple versus approximately $5,000/month for agency services, Graymatter reduced their ongoing email campaign creation costs by 99%.
Premium Brand Consistency
Maintained the high-end aesthetic from their professional rebrand across all email communications without compromise.
Increased Efficiency
Enabled a solo operator to create professional email campaigns in minutes rather than hours or days.
