How Graymatter maintained premium campaign emails post-rebrand—without the agency price tag

How Graymatter maintained premium campaign emails post-rebrand—without the agency price tag

How Graymatter maintained premium campaign emails post-rebrand—without the agency price tag

After investing in a professional rebrand, Graymatter used Ripple to create high-quality campaigns that honored their new look.

21.6%

Increase in Click Rate

18.2%

Increase in AOV

258%

Increase in Conversion Value

About

Graymatter provides premium supplements designed to optimize brain function and cognitive performance. Their products help health-conscious consumers enhance mental clarity, focus, and overall brain health with science-backed formulations.

Challenge

After completing a comprehensive brand refresh with a talented design agency (Nudge Studio), Graymatter faced a common dilemma. They had invested in beautiful new website designs and email flows but couldn't justify the high ongoing costs of having an agency create their regular email campaigns. As a small operation with founder Jim Phillips at the helm, they needed a solution that would allow them to maintain their premium brand aesthetic without the premium price tag of agency-created campaigns.

Strategy

Strategy

Strategy

To maintain their high-end look while keeping costs manageable, Graymatter implemented a strategic approach with Ripple.

Step 1: Integrate new brand assets

Graymatter used Ripple's native Shopify integration to pull in all their newly designed web assets, ensuring consistency between their site and emails.

Step 2: Customize brand elements

They uploaded their custom fonts to Ripple, which unlike many email platforms, supports fully custom typography. They also updated their color palette to match their new brand guidelines.

Step 3: Leverage industry-specific templates

The team utilized components from Ripple's template library, specifically those from other premium supplement brands like Athletic Greens, adapting them to fit their new aesthetic.

Step 4: Create campaigns independently

With their brand assets in place, Jim was able to quickly build on-brand campaigns without agency support.

Step 5: Leverage the Ripple team

When needed, Graymatter tapped into the Ripple team for advice and implementation help, getting expert guidance without hiring a full-time specialist.

I am a solo operator so I'm always on the pulse of software to increase my output. Ripple makes it super easy to create email campaigns in Klaviyo with just a few minutes. This saves me a ton of time and honestly the emails are better than I'd make myself.

Jim Phillips

Co-founder at Graymatter

Results

Results

Results

Dramatic Performance Improvements

Since implementing their new brand and using Ripple for campaigns, Graymatter saw a 258.2% increase in conversion value, and a 21% increase in CTR.

Significant Cost Savings

At $50/month for Ripple versus approximately $5,000/month for agency services, Graymatter reduced their ongoing email campaign creation costs by 99%.

Premium Brand Consistency

Maintained the high-end aesthetic from their professional rebrand across all email communications without compromise.

Increased Efficiency

Enabled a solo operator to create professional email campaigns in minutes rather than hours or days.

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© Ripple 2024

Design beautiful marketing emails in minutes. No design skills required.

© Ripple 2024

Design beautiful marketing emails in minutes. No design skills required.

© Ripple 2024

Design beautiful marketing emails in minutes. No design skills required.

© Ripple 2024

Design beautiful marketing emails in minutes. No design skills required.

© Ripple 2024