Kiln Frog added >$800k in flows revenue by overhauling their flow emails with Ripple
97%
Increase in Revenue from Flows
34.2%
Increase in Revenue per Recipient
197%
Increase in Total Recipients
About
KilnFrog.com specializes in selling high-quality kilns and related accessories to hobbyists, artists, and professionals. Their dedicated audience relies on consistent, clear, and engaging communications to stay informed and inspired.
Challenge
Prior to adopting Ripple, KilnFrog's email marketing flows were limited and lacked segmentation. Existing flows were cumbersome to update, leading to missed opportunities in customer engagement, conversion optimization, and revenue generation. Without segmentation and visually appealing designs, KilnFrog struggled to drive significant conversions and maximize revenue potential.
By switching to Ripple, KilnFrog transformed their email marketing strategy rapidly and effectively, driving 2X more conversions and over $1.6M in revenue:
Redesigned Existing Flows
Leveraging Ripple’s quick and easy design capabilities, KilnFrog refreshed their existing emails, significantly improving visual appeal and readability.
Implemented Segmentation
For the first time, KilnFrog introduced targeted segmentation, enabling more personalized and relevant communications that boosted engagement and conversions.
Expanded Existing Flows
Additional emails were seamlessly incorporated into their automated sequences, enhancing the customer journey and further driving sales.
Launched Net New Flows
Ripple’s intuitive platform enabled KilnFrog to quickly develop entirely new flows designed to capture previously missed revenue opportunities.
Ripple sits on top of Klayvio and makes it work 10x better. Frankly, I’m not a giant Klayvio fan (necessary evil that it is), so I was not enthused that I needed to layer something on top of it to get better results. We jumped in thinking what do we have to lose. Our campaigns were okay, but not stellar, and our flows were, meh. We run very lean and we don’t have time to test constantly, so we have to be smart about what we choose to do. So we dove in and in a nutshell - they jumped in-helped us with our flows and revenues jumped 25% the first month. Then we started working on campaigns with them and we had the biggest sales numbers we’ve ever seen. Not only is their product awesome, but Peter and Rohan actually know what they are doing as far as DTC and B2B email marketing goes.
Gail Stouffer
Founder, Kiln Frog
Significant revenue increase
Flow revenue doubled, adding $800k of incremental revenue within the first year
Improved Brand Consistency
Consistent brand presentation through easy-to-apply brand guidelines boosted customer trust and overall brand reputation.
Increased Productivity
Email output dramatically increased as KilnFrog quickly redesigned existing flows and launched new campaigns without compromising quality.
More relevant content for subscribers
With enhanced segmentation, readers got more relevant content, improving trust with the brand.