The apparel brand simplified their email process, eliminated design bottlenecks, and improved results.
90%
Reduction in Email Costs
75%
Increase in Click Rate
3%
Increase in Conversion Rate
About
Swoveralls creates comfortable, stylish sweatpant overalls that combine casual comfort with practical design. Their innovative apparel products appeal to customers seeking both functionality and fashion in their everyday clothing.
Challenge
Before adopting Ripple, Swoveralls had cycled through several email creation approaches, each with its own drawbacks:
A US-based email design shop with overseas designers that cost $1,000/month, requiring extensive back-and-forth on design tweaks
A solo designer using Canva/Klaviyo for mockups, also costing around $1,000/month
DIY solutions like Canva or building directly in Klaviyo, which were time-consuming and limited in design options
As a technically-minded founder with specific ideas about design and copy, Swoveralls needed a solution that would allow for quick campaign development and flow adjustments without multiple stakeholders and without the high costs of dedicated designers.
To overcome these challenges, Swoveralls adopted a streamlined approach with Ripple:
Step 1: Take control of the email creation process
Using Ripple's intuitive platform, Swoveralls brought email creation in-house, eliminating the need for external designers and reducing approval delays.
Step 2: Focus on performance over fancy design
The team embraced a pragmatic approach, prioritizing effective emails that drove results rather than pursuing perfect designs.
Step 3: Streamline campaign creation
With templates and easy customization options, Swoveralls dramatically reduced the time spent creating new email campaigns.
Step 4: Test and optimize independently
Without external stakeholders slowing down the process, the team could quickly test different approaches and implement what worked.
Step 5: Maintain brand consistency
Despite simplifying their design process, Ripple allowed Swoveralls to keep their emails on-brand and professional-looking.
Ripple has been a game changer for Swoveralls. We're able to move much quicker with great looking emails that take a fraction of the time and $ to produce. Highly recommend to any brand serious about email design flow ops.
Kyle Bergman
Founder, Swoveralls
✓ Improved Engagement Metrics
By focusing on what works rather than elaborate designs, Swoveralls achieved a 75.1% increase in click rate, delivering more traffic to their site.
✓ Higher Conversion Performance
Achieved a 2.9% increase in conversion rate, showing that simpler, faster-to-produce emails were more effective at driving purchases.
✓ Dramatic Cost Reduction
Reduced monthly email production costs from $1,000 to approximately $100, a 90% savings while improving performance metrics.
✓ Increased Agility
Eliminated the time-consuming back-and-forth with external designers, allowing for faster campaign launches and more responsive marketing.
