ThumbPro increased email volume, while saving on agency fees
38.4%
Increase in Campaign Revenue
27x
Reduction in Cost per Email Sent
2x
Increase in Email Volume
About
ThumbPro provides innovative thumb protection products designed for baseball and softball players. Their products help athletes prevent injury, enhance performance, and maintain comfort during gameplay, appealing to both amateur and professional baseball and softball players.
Challenge
Before adopting Ripple, ThumbPro relied on an external marketing agency to manage their email campaigns. While the agency provided professional services, the arrangement restricted their ability to fully control their brand messaging, limited the volume and frequency of emails, and resulted in high recurring costs. The agency sent emails once per week, requiring significant advance planning, which limited their responsiveness and agility. Furthermore, the ROI from working with larger agencies was unclear, and the entire process felt mysterious and complex, discouraging them from bringing email marketing in-house.
To successfully bring email in-house, Nina from ThumbPro focussed first on experimentation, then on simplification, followed by scaling.
Step 1: Experimenting to find your aesthetic
Nina initially experimented with various email designs and styles available within Ripple’s template library, quickly identifying which aesthetics worked and performed best for her brand.
Step 2: Simplify designs to your chosen aesthetic
After determining the most effective aesthetic, Nina doubled down on that aesthetic, making email creation significantly simpler.
Step 3: Strategically increase volume
With the streamlined templates and improved workflow provided by Ripple, Nina confidently increased email frequency to three times weekly, significantly boosing campaign revenue.
Step 4: Plan in advance
After getting comfortable with the design process, Nina was able to shift to an approach where more done was work in batches and in advance. She can now complete a month's of emails in just a day or two!
We are so pumped by Ripple! It is very cool, very fun and we noticed as well that the emails are preforming on par with the agency. What is so liberating for us is that we never would have sent out those two emails, which did generate some income. We are never going back to an agency!
Nina Nickles
Founder, ThumbPro
Significant Cost Reduction
Reduced monthly email marketing expenses substantially by moving in-house, from $800/month for weekly agency-produced emails, to $99/month for unlimited emails
Improved Efficiency
Rapidly scaled email production, and can now create 2 weeks of emails in < 1 day.
Enhanced Customer Engagement
Increased email frequency to three times weekly, driving better engagement and responsiveness.
Simplified Marketing Process
Demystified the previously complex agency processes, making email marketing accessible, intuitive, and internally manageable.
