Vincero successfully transitioned email marketing in-house, increasing efficiency and brand consistency.
$50,000
Annual savings on agency costs
67%
Increase in monthly email volume
15%
Increase in CTR within 4 months
About
Vincero is a 8-figure e-commerce brand selling premium watches online. To further enhance efficiency and brand consistency, Vincero transitioned its email marketing from external agency reliance to an in-house solution leveraging Ripple (for design) and Tidal (for sourcing an in-house email manager).
Challenge
Vincero previously relied on an external agency for email marketing, incurring monthly costs of $6,500 for just 15 emails. Despite these costs, Vincero experienced ongoing challenges such as communication gaps, slow revisions, last-minute deliveries, limited flexibility, and inconsistent adherence to brand guidelines.
Vincero recognized Ripple AI’s ability to streamline email marketing design and relied on Tidal to recruit an offshore Email Marketer to manage daily execution. The detailed workflow involved:
Idea Generation & Approval
Vincero's Creative Strategist generates email concepts and holds final approval authority.
Project Management
The Email Marketer, sourced by Tidal, manages daily tasks including creating detailed briefs, sourcing content, and ensuring email drafts align with established objectives.
Onboarding & Documentation
Vincero built detailed onboarding documentation, clearly defining processes and responsibilities to ensure smooth knowledge transfer and operational consistency.
Training & Implementation
Designers utilized Ripple's tutorials and documentation, supported by brief Loom sessions, to effectively integrate Ripple AI into their workflows.
Design Execution
Designers used Ripple AI to create visually engaging, brand-aligned emails based on the prepared briefs.
"I've been loving it. A huge help in getting emails out the door. Very quick and seamless for designing and launching. We're probably doing 5-6 more emails per month but the big thing in my mind is that we replaced an agency with 3 full-time designers with Ripple and 1 part-time designer."
Spencer Christensen
Head of Design at Vincero Collective
Cost Reduction
Monthly marketing costs reduced by over 60%, saving more than $4,000 each month, totaling nearly $50,000 annually.
Increased Productivity
Email output increased from 15 emails per month to 20-25, without sacrificing quality.
Improved Brand Consistency
Faster turnaround on revisions and adherence to brand guidelines strengthened overall customer engagement and brand consistency.
Improved Performance
CTR increased 15% within 4 months of implementing this new email strategy.